Data Driven Marketing
What benefits will you get from using data marketing?
Business owner
► You will learn how to manage the profits of your business.
► You will see in figures which areas of your business processes need to be invested and which financial expenses can be postponed or eliminated altogether.
► You will get the most effective scheme of marketing expenses in your business.
Functional Director
► You will be able to build the marketing of your company into a clear and measurable scheme.
► You will be able to set tasks for your marketing department employees with maximum precision and receive a specific result from everyone.
► You will be able to set accurate and achievable KPIs for all subordinate marketing specialists and sales managers.
Marketing Specialist
► This course will help you build everything you need to know to build and implement a marketing strategy.
► This knowledge system will increase your personal level of competitiveness in the marketing marketplace.
► You will be able to justify any marketing actions with data
Why learn data-driven marketing?
The right processes for managing product, price, and promotion channels should turn salespeople into a shipping department whose only job is to bill your fans’ queue. A period when every penny counts is no time to experiment.
How do you do this and not make mistakes?
Put data work at the core of all decisions.
That’s what our Data Driven Marketing course is all about
DDM.B2C: Marketing Specialist
5 months
49 hours of theory
155 hours of practice
expert feedback
DDM.B2C: Head of Marketing
5 months
48 hours of theory
235 hours of practice
expert feedback
DDM.B2B: Marketing Specialist
3 months
15 hours of theory
52 hours of practice
expert feedback
DDM.B2B: Head of Marketing
3 months
30 hours of theory
116 hours of practice
expert feedback
DDM.В2С+В2В: Marketing Specialist
7 months
77 hours of theory
236 hours of practice
expert feedback
DDM.В2С+В2В: Head of Marketing
7 months
54 hours of theory
251 hours of practice
expert feedback
We will explore step by step how:
Increase Profit
► In our Data Driven Marketing course, you’ll learn what the Profit Formula is and what 22 metrics you need to calculate for your company to move from abstract management to true data-driven goal management.
► Build a breakdown of your business and find weaknesses
Create a cool product
► We’ll talk to you about how to create a product that is as different as possible from your competitors’ products.
► How do you make sure your product costs go down and its value to your customers grows?
► How do you build product features to succeed in the marketplace?
Manage Product Pricing
► We’ll explore pricing with you and talk about what factors influence pricing.
► How to price effectively in relation to competitor pricing?
► How can you improve deal margins without increasing the price?
Building the point of sale
► We will explore with you everything about the sales point and the sales process, we will talk about what the customer journey map is, what are the stages of the consumer’s decision to cooperate with the company.
► We will explore how to improve each point of contact step by step.
After the course, you will be able to answer questions:
►What are your target customer groups and which of them are more profitable for you?
► How best to structure your product range and which products are your engine products, and which can you get rid of altogether?
► What is the right way to manage and price your products?
►How do you manage processes and points of sale?
► From what angle should you talk to customers about your products or services?
► What are the most effective communication channels for both attracting and retaining customers?
► How to properly build your company’s end-to-end analytics and product funnel?
► How to manage the financial model of profit generation in the medium and long term?
Data marketing will help you line up:
Price
►Learn how to determine what customers are willing to pay for; how to effectively price each specific transaction; how to stand up a distibution policy.
► Models to be studied: profit creation model, price-value map, price cascade, predictive models of customer behavior.
Product
► We will learn how to create products and services that are in demand, manage their cost effectively, and prioritize functions depending on the needs of client groups.
► Learn models: Kano, Blue Ocean, QFD.
Place
► We will look in detail at all types of points of sale: retail and online stores, call centers, field sales agents, dealers and distributors, working with KAM networks, b2b sales department.
► Models and Tools Learned: CJM, CLM, CRM, business process notations.
Promotion
► We will learn how to create omni-channel communication systems in both b2b and b2c markets. We will assess which promotion channels are effective and which are not.
► Learn models and tools: reverse sales funnel, traffic-map, end-to-end analytics, and more than 20 of the most effective promotional tools.
People
► We will study all contact points for both b2b and b2c, learn how to identify JTBD, generate a base based on payment behavior. Increase the accuracy of work with each client segment.
► Learn models: JTBD, RFM, cohort analysis.
Positioning
► Learn how to create positioning that makes sales efforts unnecessary without being detached from the company’s real operating model.
► Models to be learned: Est, RDB, 4 b2b-supplier roles, 5 positioning strategies.
What results do we guarantee?
We give a general guarantee, namely that if you do not fit the course, change your mind to study, you can return the money paid for the course in full during the period of the general guarantee.
The general warranty is issued for a period of 30 days from the date of purchase.
We think this is a great offer.
Either you’ll soon get some decent money by adding to your knowledge with our expertise
Or get your money back without losing a cent
